Trademark classification

We support you during your naming project in classifying your mark. If the requirements are very particular, we obtain the assistance of trademark attorneys.

Trademark classification.
Make the right choice.

International trademark classification is a system of classifying marks. A mark is registered in line with the trademark classification for particular goods and services. The basis for this is the “Nice Classification,” with 45 different classes for goods and services. The classification was internationally established on 15 June 1957 during a diplomatic conference in Nice, France as the “Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks.” The Federal Republic of Germany is a contracting party to this agreement.

Nice Classification

You can view the instructions for users and general notes, class headings, and the class categorization with explanatory notes at the following link.

DPMA: Nice Classification

The “Nice Classification” is revised every five years. Since 2013, there have also been annual versions. These are new entries or deletions or reformulations of existing entries.

Classes 1 through 34 contain goods and classes 35 through 42 are for services.

As a naming agency, we create suitable international brand names for companies, products, and services.

45 classes for goods and services

The determination of the class(es) of goods for which national or international protection of the company name, product name, or trademark is to be claimed is an important step. The decision has to be made at a very early step in the process, because as early as the creative phase of naming, name ideas are checked for availability at the agency.

If it is suspected that a name which is strongly favored might violate the existing rights of a third party or parties, the idea can be changed or discarded early during the evaluation of name ideas.

The advantage of classes of goods for trademarks is that products with the same names in different classes can exist alongside each other.

I am Christina Bastl, naming expert and brand consultant. I have been developing brand names for international companies for over 25 years. For me, naming is more than creativity—it is brand strategy, brand technology, a lot of psychology, and business decision-making all at once. More information about me can be found on LinkedIn.

Want to learn more about naming strategies?

Christina Bastl
Expert for Brand Naming

This might also interest you