INCREON Naming – Your Brand Naming Agency
Developing brand names. Building naming systems. Strategic. Creative. Protectable. For B2B and industrial companies worldwide.
Naming doesn’t start with creativity. Naming starts with the right questions.
INCREON Naming is the specialist practice for international brand name development within the INCREON Group – based in Munich, with a presence in Shanghai.
Since the company was founded in 2000, our team has been developing brand names for B2B, industrial and technology companies – from individual product and company names to naming systems that bring order to entire portfolios. Around 500 naming and brand architecture projects. Around 300 names in use or registered as trademarks. More than 250 clients from B2B and industry. They show that naming is not a byproduct for us, but a core discipline.
What should the name achieve? Which markets does it have to hold up in? What legal boundaries define the scope? And above all: does it fit the brand’s overall system? These questions come at the start of every naming project, long before a single name is created.
A name never stands alone.
It is the first thing a company or a product is given. And often the last thing it changes. A good name carries positioning, creates recognition, becomes an intangible asset. A bad name comes at a cost: in every market, in every language, at every point of contact.
We develop brand names that work internationally: strategically grounded, creatively developed against the brief, linguistically screened, cleared for trademark use. Whether company name, product name or service mark, whether German Mittelstand or global corporation. The naming process is structured, name creation focused, evaluation thorough.
“When product designations have grown over the years and sales speaks a language of its own… then what’s missing isn’t a new name. What’s missing is the system.”
More than individual names.
Some assignments go beyond conventional name development. When product names overlap, designations originate in engineering, and no one can explain the logic behind them anymore – what’s needed is a naming strategy that scales; an architecture that creates orientation; processes that keep new names from falling into old patterns.
INCREON Naming combines the craft of name creation with strategic depth: from analysis through creation to trademark protection and, where necessary, well beyond.
“A name is not a project. A name is a decision.”
Who we work for.
Naming is often treated inside companies as a one-time creative project – brief, agency, result, done. In reality, a name sets a strategic course that plays out over decades. Companies that understand this approach the process differently.
Our clients do exactly that. They operate internationally across B2B, industrial, technology and consumer durables, and they don’t leave their names to chance. They come to us with concrete triggers – a product launch, a merger, a rebrand, a growing portfolio with no underlying system. What they have in common is the conviction that a name is more than a label.
The team behind INCREON Naming.
INCREON Naming is led by Christina Bastl – naming expert, brand consultant and co-founder of the INCREON Group. Working with her is an established team of senior specialists in naming strategy, creation, linguistics and trademark law. Naming consultancy from Munich. For clients worldwide.
Christina Bastl
Munich, CSO & Managing Partner
Naming, strategy and positioning
A selection of our clients
What you should know about INCREON Naming.
More on brand naming for companies and products …
